There is a good chance you have read countless (or at least one) text about how important it is to innovate, break away from established market beliefs, change to keep your product attractive and so on. There is also a chance you might think that innovation is, sorry for the jargon, recreate the wheel (spoiler: it is not).[…] Lue lisää!
Historically, we’ve seen many companies struggle with transforming their business. As paradigms shift and market requirements change drastically, many companies have been left choking on the dust of their competitors.
Many times the situation can be simplified by arguing that established companies are so busy optimizing their current core business, that they do not focus enough on new ways of doing that business to meet the future requirements of their customers.[…] Lue lisää!